Cafferata, P., & Taybour, A. (1989). Cognitive and affective responses to advertising. Lexinton books.
Chicago Edition CitationCafferata, Patricia, and Alice Taybour. Cognitive and Affective Responses to Advertising. Lexington: Lexinton books, 1989.
MLA Edition CitationCafferata, Patricia, and Alice Taybour. Cognitive and Affective Responses to Advertising. Lexinton books, 1989.
Warning: These citations may not always be 100% accurate.