Bellur, V., Berkman, H. W., & Lau, H. (1988). Readings in advertising management. Himalaya publishing house.
Chicago Edition CitationBellur, VV, Harold W. Berkman, i HF Lau. Readings in Advertising Management. Bombay: Himalaya publishing house, 1988.
Cita MLABellur, VV, et al. Readings in Advertising Management. Himalaya publishing house, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.