APA Edition Citation

Bellur, V., Berkman, H. W., & Lau, H. (1988). Readings in advertising management. Himalaya publishing house.

Chicago Edition Citation

Bellur, VV, Harold W. Berkman, and HF Lau. Readings in Advertising Management. Bombay: Himalaya publishing house, 1988.

MLA Edition Citation

Bellur, VV, et al. Readings in Advertising Management. Himalaya publishing house, 1988.