APA Edition Citation

Dunn, S., & Barban, A. (1969). Advertising its role in modern marketing. The dryden press.

Chicago Edition Citation

Dunn, SW, and AM Barban. Advertising Its Role in Modern Marketing. Illinois: The dryden press, 1969.

MLA Edition Citation

Dunn, SW, and AM Barban. Advertising Its Role in Modern Marketing. The dryden press, 1969.

Warning: These citations may not always be 100% accurate.