APA Edition Citation

Lodish, L. M. (1986). The advertising and promotion challenge: Vaguely right or precisely wrong? OUP.

Chicago Edition Citation

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? New York: OUP, 1986.

MLA Edition Citation

Lodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? OUP, 1986.

Warning: These citations may not always be 100% accurate.