Davis, M. P. (1988). The effective use of advertising media: A practical handbook (ed.3.). Hutchinson Business.
Chicago Edition CitationDavis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. ed.3. London: Hutchinson Business, 1988.
MLA Edition CitationDavis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. ed.3. Hutchinson Business, 1988.
Warning: These citations may not always be 100% accurate.