Advertising and the mind of the consumer : what works, what doesn't, and why /

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Opis bibliograficzny
1. autor: Sutherland, Max
Kolejni autorzy: Sylvester, Alice K.
Format: Printed Book
Wydane: St. Leonards, NSW : Allen & Unwin, 2000.
Wydanie:2nd ed.
Hasła przedmiotowe:
Advertising
Consumer behavior.
Dostęp online:Publisher description
Contributor biographical information
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100 1 |a Sutherland, Max 
245 1 0 |a Advertising and the mind of the consumer :  |b what works, what doesn't, and why /  |c Max Sutherland and Alice K. Sylvester. 
250 |a 2nd ed. 
260 |a St. Leonards, NSW :  |b Allen & Unwin,  |c 2000. 
300 |a xv, 326 p. :  |b ill. ;  |c 23 cm. 
650 0 |a Advertising 
650 0 |a Consumer behavior. 
700 1 |a Sylvester, Alice K. 
942 |2 ddc  |c BK 
500 |a "New revised international edition"--Cover. 
504 |a Includes bibliographical references (p. 304-315) and index. 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0727/00340982-d.html 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/enhancements/fy0727/00340982-b.html 
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955 |a nb07 to SSCD 08-09-2000; se00 08-22-00; se20 11-27-00; to Dewey 11-28-00; aa11 12-06-00 
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