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Advertising and the mind of the consumer : what works, what doesn't, and why /
| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Printed Book |
| Gepubliceerd in: |
St. Leonards, NSW :
Allen & Unwin,
2000.
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| Editie: | 2nd ed. |
| Onderwerpen: | |
| Online toegang: | Publisher description Contributor biographical information |
| Beschrijving item: | "New revised international edition"--Cover. |
|---|---|
| Fysieke beschrijving: | xv, 326 p. : ill. ; 23 cm. |
| Bibliografie: | Includes bibliographical references (p. 304-315) and index. |
| ISBN: | 1865082317 |