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Advertising and the mind of the consumer : what works, what doesn't, and why /

Xehetasun bibliografikoak
Egile nagusia: Sutherland, Max
Beste egile batzuk: Sylvester, Alice K.
Formatua: Printed Book
Argitaratua: St. Leonards, NSW : Allen & Unwin, 2000.
Edizioa:2nd ed.
Gaiak:
Sarrera elektronikoa:Publisher description
Contributor biographical information
Deskribapena
Alearen deskribapena:"New revised international edition"--Cover.
Deskribapen fisikoa:xv, 326 p. : ill. ; 23 cm.
Bibliografia:Includes bibliographical references (p. 304-315) and index.
ISBN:1865082317