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Advertising and the mind of the consumer : what works, what doesn't, and why /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Printed Book |
| Publicado: |
St. Leonards, NSW :
Allen & Unwin,
2000.
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| Edición: | 2nd ed. |
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| Acceso en línea: | Publisher description Contributor biographical information |
| Notas: | "New revised international edition"--Cover. |
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| Descripción Física: | xv, 326 p. : ill. ; 23 cm. |
| Bibliografía: | Includes bibliographical references (p. 304-315) and index. |
| ISBN: | 1865082317 |