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Advertising and the mind of the consumer : what works, what doesn't, and why /

Bibliografiske detaljer
Hovedforfatter: Sutherland, Max
Andre forfattere: Sylvester, Alice K.
Format: Printed Book
Udgivet: St. Leonards, NSW : Allen & Unwin, 2000.
Udgivelse:2nd ed.
Fag:
Online adgang:Publisher description
Contributor biographical information
Beskrivelse
Emne beskrivelse:"New revised international edition"--Cover.
Fysisk beskrivelse:xv, 326 p. : ill. ; 23 cm.
Bibliografi:Includes bibliographical references (p. 304-315) and index.
ISBN:1865082317