Advertising and the mind of the consumer : what works, what doesn't, and why /

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Bibliographic Details
Main Author: Sutherland, Max
Other Authors: Sylvester, Alice K.
Format: Printed Book
Published: St. Leonards, NSW : Allen & Unwin, 2000.
Edition:2nd ed.
Subjects:
Advertising
Consumer behavior.
Online Access:Publisher description
Contributor biographical information
Description
Item Description:"New revised international edition"--Cover.
Physical Description:xv, 326 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. 304-315) and index.
ISBN:1865082317

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