APA Edition Citation

Sutherland, M., & Sylvester, A. K. (2000). Advertising and the mind of the consumer: What works, what doesn't, and why (2nd ed.). Allen & Unwin.

Chicago Edition Citation

Sutherland, Max, and Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 2nd ed. St. Leonards, NSW: Allen & Unwin, 2000.

MLA Edition Citation

Sutherland, Max, and Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. 2nd ed. Allen & Unwin, 2000.