Loading...
Visual persuasion : the role of images in advertising /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Thousand Oaks ; London ; New Delhi :
Sage Publications,
c1997.
|
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
| LEADER | 01240pam a2200253 a 4500 | ||
|---|---|---|---|
| 010 | |a 96025184 | ||
| 020 | |a 0803972458 (alk. paper) | ||
| 020 | |a 0803972466 (pbk. : alk. paper) | ||
| 082 | 0 | 0 | |a 659.1/042 |2 20 |
| 100 | 1 | |a Messaris, Paul. | |
| 245 | 1 | 0 | |a Visual persuasion : |b the role of images in advertising / |c Paul Messaris. |
| 260 | |a Thousand Oaks ; |a London ; |a New Delhi : |b Sage Publications, |c c1997. | ||
| 300 | |a xxii, 297 p. : |b ill. ; |c 24 cm. | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Visual communication. | |
| 650 | 0 | |a Commercial art. | |
| 942 | |2 ddc |c BK | ||
| 504 | |a Includes bibliographical references (p. 275-288) and index. | ||
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0655/96025184-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0655/96025184-t.html |
| 906 | |a 7 |b cbu |c orignew |d 1 |e ocip |f 19 |g y-gencatlg | ||
| 955 | |a Electronic CIP test record. Do not delete 505 with table of contents; se30/desc 05-16-96; se02 05-16-96; se03 05-16-96;aa05 05-20-96; yc04 01-09-97 | ||
| 999 | |c 149037 |d 149037 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_104200000000000_MES_V |7 0 |9 159215 |a MCJ |b MCJ |c ST1 |d 2011-09-17 |i 1635 |l 1 |o 659.1042 MES/V |p MCJ1635 |r 2017-10-03 |s 2017-07-25 |w 2011-09-17 |y BK | ||