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Visual persuasion : the role of images in advertising /
| Auteur principal: | |
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| Format: | Printed Book |
| Publié: |
Thousand Oaks ; London ; New Delhi :
Sage Publications,
c1997.
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| Sujets: | |
| Accès en ligne: | Publisher description Table of contents only |
| Description matérielle: | xxii, 297 p. : ill. ; 24 cm. |
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| Bibliographie: | Includes bibliographical references (p. 275-288) and index. |
| ISBN: | 0803972458 (alk. paper) 0803972466 (pbk. : alk. paper) |