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Media research techniques /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Thousand Oaks :
Sage Publications,
c1998.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents only |
Table of Contents:
- Guided research projects
- Research logs
- Content analysis: newspaper comics pages
- Survey interviews: media utilization
- Social roles: television soap opera characters
- Depth interviews: favorite singers and records
- Rhetorical analysis: magazine advertisments
- Library research: audiences of radio talk shows
- Focus groups: reasons for attending films
- Experiments: humor
- Participant observation: video game players
- Historical research: images of shopping malls in the popular press
- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press
- Writing with style
- Avoiding common writing errors
- Avoiding common reasoning errors
- Writing a research report
- References
- Name index
- Subject index
- About the author.