Media research techniques /

other_versions_link
Bibliographic Details
Main Author: Berger, Arthur Asa
Format: Printed Book
Published: Thousand Oaks : Sage Publications, c1998.
Edition:2nd ed.
Subjects:
Mass media
Online Access:Publisher description
Table of contents only
LEADER 01937cam a2200253 a 4500
010 |a  97045406  
020 |a 0761915362 (acidfree paper) 
020 |a 0761915370 (pbk. : acidfree paper) 
082 0 0 |a 302.23/072  |2 21 
100 1 |a Berger, Arthur Asa, 
245 1 0 |a Media research techniques /  |c Arthur Asa Berger. 
250 |a 2nd ed. 
260 |a Thousand Oaks :  |b Sage Publications,  |c c1998. 
300 |a viii, 175 p. :  |b ill. ;  |c 24 cm. 
650 0 |a Mass media 
942 |2 ddc  |c BK 
504 |a Includes bibliographical references (p. 167-168) and indexes. 
505 0 |a Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author. 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html 
906 |a 7  |b cbc  |c orignew  |d 1  |e ocip  |f 19  |g y-gencatlg 
955 |a Electronic CIP test record.; lk19 12-03-97; le03 12-04-97; le02 to ddc 12-04-97; CIP ver. pv08 06-30-98 
999 |c 148856  |d 148856 
952 |0 0  |1 0  |4 0  |6 302_230720000000000_BER_M  |7 0  |9 158998  |a MCJ  |b MCJ  |c REF  |d 2011-08-17  |i 1656  |l 1  |o 302.23072 BER/M  |p MCJ1656  |r 2015-06-26  |s 2015-06-12  |w 2011-08-17  |y REF 

Similar Items