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Focus groups : a practical guide for applied research /

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...

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Bibliografiske detaljer
Hovedforfatter: Krueger, Richard A.
Format: Printed Book
Udgivet: Thousand Oaks, Calif. : Sage Publications, c1994.
Udgivelse:2nd ed.
Fag:
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