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Focus groups : a practical guide for applied research /
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
Thousand Oaks, Calif. :
Sage Publications,
c1994.
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| Edição: | 2nd ed. |
| Assuntos: |
Sumário:
- 1. Groups
- 2. Focus Groups
- 3. Planning the Focus Group
- 4. Asking Questions in a Focus Group
- 5. Participants in a Focus Group
- 6. Moderating Skills
- 7. Principles of Analyzing Focus Group Results
- 8. Process of Analyzing Focus Group Results
- 9. Reporting Focus Group Results
- 10. A Collaborative Approach to Focus Groups
- 11. Focus Groups: Special Audiences
- 12. Focus Groups: Special Situations
- 13. Contracting for Focus Groups: A Guide for Consumers and Consultants
- Postscript: The Future of Focus Groups.