Focus groups : a practical guide for applied research /

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The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...

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Bibliographic Details
Main Author: Krueger, Richard A.
Format: Printed Book
Published: Thousand Oaks, Calif. : Sage Publications, c1994.
Edition:2nd ed.
Subjects:
Focus groups.
Social sciences
Table of Contents:
  • 1. Groups
  • 2. Focus Groups
  • 3. Planning the Focus Group
  • 4. Asking Questions in a Focus Group
  • 5. Participants in a Focus Group
  • 6. Moderating Skills
  • 7. Principles of Analyzing Focus Group Results
  • 8. Process of Analyzing Focus Group Results
  • 9. Reporting Focus Group Results
  • 10. A Collaborative Approach to Focus Groups
  • 11. Focus Groups: Special Audiences
  • 12. Focus Groups: Special Situations
  • 13. Contracting for Focus Groups: A Guide for Consumers and Consultants
  • Postscript: The Future of Focus Groups.

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