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Focus groups : a practical guide for applied research /
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
c1994.
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| Edición: | 2nd ed. |
| Subjects: |
| LEADER | 02042fam a2200301 a 4500 | ||
|---|---|---|---|
| 010 | |a 93043665 | ||
| 020 | |a 0803955669 (cl) | ||
| 020 | |a 0803955677 (pb) | ||
| 035 | |a (OCoLC)29428546 | ||
| 035 | |a (OCoLC)ocm29428546 | ||
| 035 | |a (NNC)1431483 | ||
| 082 | 0 | 0 | |a 361.6/1/068 |2 20 |
| 100 | 1 | |a Krueger, Richard A. | |
| 245 | 1 | 0 | |a Focus groups : |b a practical guide for applied research / |c Richard A. Krueger. |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c1994. | ||
| 300 | |a xiv, 255 p. ; |c 23 cm. | ||
| 650 | 0 | |a Focus groups. | |
| 650 | 0 | |a Social sciences | |
| 942 | |2 ddc |c BK | ||
| 263 | |a 9402 | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 2 | |a 1. Groups -- 2. Focus Groups -- 3. Planning the Focus Group -- 4. Asking Questions in a Focus Group -- 5. Participants in a Focus Group -- 6. Moderating Skills -- 7. Principles of Analyzing Focus Group Results -- 8. Process of Analyzing Focus Group Results -- 9. Reporting Focus Group Results -- 10. A Collaborative Approach to Focus Groups -- 11. Focus Groups: Special Audiences -- 12. Focus Groups: Special Situations -- 13. Contracting for Focus Groups: A Guide for Consumers and Consultants -- Postscript: The Future of Focus Groups. | |
| 520 | |a The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. | ||
| 520 | 8 | |a It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group. | |
| 900 | |a AUTH | ||
| 999 | |c 148847 |d 148847 | ||
| 952 | |0 0 |1 0 |4 0 |6 361_600000000000000_KRU_F |7 0 |9 158988 |a MCJ |b MCJ |c ST1 |d 2011-08-17 |i 1664 |l 1 |o 361.6 KRU/F |p MCJ1664 |r 2019-06-13 |s 2019-01-15 |w 2014-06-21 |y BK | ||