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Focus groups : a practical guide for applied research /
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...
| מחבר ראשי: | |
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| פורמט: | Printed Book |
| יצא לאור: |
Thousand Oaks, Calif. :
Sage Publications,
c1994.
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| מהדורה: | 2nd ed. |
| נושאים: |
| סיכום: | The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded to offer broader coverage on analyzing focus group results and exploring various collaborative approaches. It also includes additional material on questioning strategies, moderator roles, selecting participants, and accounting for cultural diversity within a focus group. |
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| תיאור פיזי: | xiv, 255 p. ; 23 cm. |
| ביבליוגרפיה: | Includes bibliographical references and index. |
| ISBN: | 0803955669 (cl) 0803955677 (pb) |