APA Edition Citation

Longman, K. A. (1971). Advertising. Harcourt Brace Jovanovich.

Chicago Edition Citation

Longman, Kenneth A. Advertising. New York: Harcourt Brace Jovanovich, 1971.

MLA Edition Citation

Longman, Kenneth A. Advertising. Harcourt Brace Jovanovich, 1971.

Warning: These citations may not always be 100% accurate.