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Essentials of corporate communication : implementing practices for effective reputation management /
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| Format: | Printed Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2007.
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| Online Access: | http://www.loc.gov/catdir/toc/ecip068/2006005358.html http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html |
Table of Contents:
- Introduction : the communication system
- What is corporate communication?
- From communication to reputation
- Creating identity and identification
- Measuring corporate identity
- Communicating with the corporate brand
- Developing a reputation platform
- Expressing the company
- Communicating with key stakeholders
- Assessing the effectiveness of corporate communication
- Applied reputation research
- Organizing corporate communication.