Á lódáil...
Essentials of corporate communication : implementing practices for effective reputation management /
| Príomhúdar: | |
|---|---|
| Údair Eile: | |
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
London ; New York :
Routledge,
2007.
|
| Ábhair: | |
| Rochtain Ar Líne: | http://www.loc.gov/catdir/toc/ecip068/2006005358.html http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html |
Clár Ábhair:
- Introduction : the communication system
- What is corporate communication?
- From communication to reputation
- Creating identity and identification
- Measuring corporate identity
- Communicating with the corporate brand
- Developing a reputation platform
- Expressing the company
- Communicating with key stakeholders
- Assessing the effectiveness of corporate communication
- Applied reputation research
- Organizing corporate communication.