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Essentials of corporate communication : implementing practices for effective reputation management /
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | Printed Book |
| ভাষা: | English |
| প্রকাশিত: |
London ; New York :
Routledge,
2007.
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://www.loc.gov/catdir/toc/ecip068/2006005358.html http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html |
সূচিপত্রের সারণি:
- Introduction : the communication system
- What is corporate communication?
- From communication to reputation
- Creating identity and identification
- Measuring corporate identity
- Communicating with the corporate brand
- Developing a reputation platform
- Expressing the company
- Communicating with key stakeholders
- Assessing the effectiveness of corporate communication
- Applied reputation research
- Organizing corporate communication.