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Essentials of corporate communication : implementing practices for effective reputation management /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2007.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/toc/ecip068/2006005358.html http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html |
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| 020 | |a 9780415328258 (hard cover) | ||
| 020 | |a 0415328268 (soft cover) | ||
| 020 | |a 9780415328265 (soft cover) | ||
| 035 | |a (OCoLC)ocm64084819 | ||
| 035 | |a (OCoLC)64084819 | ||
| 042 | |a pcc | ||
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| 100 | 1 | |a Riel, C. B. M. van. | |
| 245 | 1 | 0 | |a Essentials of corporate communication : |b implementing practices for effective reputation management / |c Cees B.M. van Riel and Charles J. Fombrun. |
| 260 | |a London ; |a New York : |b Routledge, |c 2007. | ||
| 300 | |a xvi, 306 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references (p. [284]-301) and index. | ||
| 505 | 0 | |a Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations | |
| 700 | 1 | |a Fombrun, Charles J. | |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/toc/ecip068/2006005358.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html |
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