Mandell, M. I. (1984). Advertising (4th ed.). Prentice-Hall.
Chicago Edition CitationMandell, Maurice I. Advertising. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
MLA Edition CitationMandell, Maurice I. Advertising. 4th ed. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.