Vilanilam, J., & Varghese, A. (2004). Advertising basics: A resource guide for beginners. Response Books.
Chicago Edition CitationVilanilam, JV, and AK Varghese. Advertising Basics: A Resource Guide for Beginners. New Delhi: Response Books, 2004.
MLA Edition CitationVilanilam, JV, and AK Varghese. Advertising Basics: A Resource Guide for Beginners. Response Books, 2004.
Warning: These citations may not always be 100% accurate.