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More advertising worldwide /
| その他の著者: | , |
|---|---|
| フォーマット: | Printed Book |
| 出版事項: |
Berlin ; New York :
Springer,
c2002.
|
| 主題: | |
| オンライン･アクセス: | Table of contents Publisher description |
目次:
- Machine generated contents note: Multicultural Management Insights
- Jiirgen Rothlauf
- Advertising in Bulgaria
- Brad Thompson
- Advertising in China
- Stella Lai Man So
- Advertising in Greece
- Betty Tsakarestou
- Internet Advertising in Greece
- George Frigkas
- Advertising in Hong Kong
- Stella Lai Man So
- Advertising in Hungary
- Tamds D Szab6
- Advertising in Ireland
- Tony Meenaghan
- Advertising in Latvia
- Anda Batraga
- Advertising in Malaysia
- Iskandar Abdullah
- Advertising in Singapore
- May 0 Lwin, Martin Lee
- Advertising in South Korea
- Dae Ryun Chang
- Advertising in Spain
- Cristina Etayo
- Advertising in Switzerland
- Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada
- Advertising in the United Kingdom
- Paul O' Sullivan
- Case Study: Barclaycard International
- Ron Boddy
- The Authors.