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More advertising worldwide /
| Другие авторы: | , |
|---|---|
| Формат: | Printed Book |
| Опубликовано: |
Berlin ; New York :
Springer,
c2002.
|
| Предметы: | |
| Online-ссылка: | Table of contents Publisher description |
| LEADER | 02112cam a2200301 a 4500 | ||
|---|---|---|---|
| 010 | |a 2002283850 | ||
| 016 | 7 | |a 963458000 |2 GyFmDB | |
| 020 | |a 3540429948 (hd.bd.) | ||
| 035 | |a (OCoLC)ocm49286543 | ||
| 042 | |a lccopycat | ||
| 072 | 7 | |a HF |2 lcco | |
| 082 | 0 | 0 | |a 659.1 |2 21 |
| 245 | 0 | 0 | |a More advertising worldwide / |c Ingomar Kloss, editor ; with contributions by I. Abdullah ... [et al.]. |
| 260 | |a Berlin ; |a New York : |b Springer, |c c2002. | ||
| 300 | |a x, 344 p. : |b ill. ; |c 25 cm. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Kloss, Ingomar, | |
| 700 | 1 | |a Abdullah, I. | |
| 942 | |2 ddc |c BK | ||
| 500 | |a This title is a follow-up of "Advertising worldwide" by the same editor. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 8 | |a Machine generated contents note: Multicultural Management Insights -- Jiirgen Rothlauf -- Advertising in Bulgaria -- Brad Thompson -- Advertising in China -- Stella Lai Man So -- Advertising in Greece -- Betty Tsakarestou -- Internet Advertising in Greece -- George Frigkas -- Advertising in Hong Kong -- Stella Lai Man So -- Advertising in Hungary -- Tamds D Szab6 -- Advertising in Ireland -- Tony Meenaghan -- Advertising in Latvia -- Anda Batraga -- Advertising in Malaysia -- Iskandar Abdullah -- Advertising in Singapore -- May 0 Lwin, Martin Lee -- Advertising in South Korea -- Dae Ryun Chang -- Advertising in Spain -- Cristina Etayo -- Advertising in Switzerland -- Maurizio Vanetti, Ulrich Dimigen, Carlo Mondada -- Advertising in the United Kingdom -- Paul O' Sullivan -- Case Study: Barclaycard International -- Ron Boddy -- The Authors. | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/fy031/2002283850.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0817/2002283850-d.html |
| 906 | |a 7 |b cbc |c copycat |d 2 |e ncip |f 20 |g y-gencatlg | ||
| 955 | |a ps07 2002-06-28 to SSCD |a se00 2002-07-08 |c se03 2002-07-09 |i se03 2002-07-09 |a aa03 2002-07-27 | ||
| 999 | |c 148610 |d 148610 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_KLO_M |7 0 |9 158678 |a MCJ |b MCJ |c ST1 |d 2011-07-12 |i 1927 |l 0 |o 659.1 KLO/M |p MCJ1927 |r 2014-06-21 |w 2014-06-21 |y BK | ||