APA Edition Citation

Jefkins, F. (1983). Dictonarty of marketing, advertising and public relations (ed.2.). International text book company.

Chicago Edition Citation

Jefkins, Frank. Dictonarty of Marketing, Advertising and Public Relations. ed.2. London: International text book company, 1983.

MLA Edition Citation

Jefkins, Frank. Dictonarty of Marketing, Advertising and Public Relations. ed.2. International text book company, 1983.