Wright, J. S., & Daniel S, W. a. S. K. Z. (1978). Advertising (Ed. 4.). McGraw Hill Publishing company.
Chicago Edition CitationWright, John S., i Warner and Sherilyn K. Zeigler Daniel S. Advertising. Ed. 4. New Delhi: McGraw Hill Publishing company, 1978.
Cita MLAWright, John S., i Warner and Sherilyn K. Zeigler Daniel S. Advertising. Ed. 4. McGraw Hill Publishing company, 1978.
Atenció: Aquestes cites poden no estar 100% correctes.