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Theories of mass communication
| Главный автор: | |
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| Другие авторы: | |
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
New York:
Longman,
1982. 1975. 1989.
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| Редактирование: | 4th edn.,3rd edn., 2nd edn. |
| Предметы: |
Оглавление:
- 1. Stages in the development of human communication 2. Emergence of the mass press 3.Development of motion pictures 4. Establishment of the broadcast media 5. Mass media as social systems 6. Mass society and the magic bullet theory 7. Theories of selectiv