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Theories of mass communication
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York:
Longman,
1982. 1975. 1989.
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| Edition: | 4th edn.,3rd edn., 2nd edn. |
| Subjects: |
Table of Contents:
- 1. Stages in the development of human communication 2. Emergence of the mass press 3.Development of motion pictures 4. Establishment of the broadcast media 5. Mass media as social systems 6. Mass society and the magic bullet theory 7. Theories of selectiv