| Popis jednotky: | A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others. The new fifth edition has been heavily revised to include the latest changes in the Canadian and American media landscape, including new chapters on movies, entertainment, and Mass Media and Governance. |
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