How advertising works the role of research

Antzeko izenburuak

• How advertising works : the role of research
  nork: John philip jones
  Argitaratua: (1998)
• Effective advertising Understanding when, how and why advertising works /
  nork: Tellis, Gerard J.
  Argitaratua: (2007)
• Advertising
  nork: Jefkins, Frank
  Argitaratua: (2000)
• Advertising and media research
  nork: Malhotra,S.K
  Argitaratua: (2017)
• Effective advertising : understanding when, how, and why advertising works /
  Argitaratua: (2004)