How advertising works the role of research

Míreanna Comhchosúla

• How advertising works : the role of research
  le: John philip jones
  Foilsithe: (1998)
• Effective advertising Understanding when, how and why advertising works /
  le: Tellis, Gerard J.
  Foilsithe: (2007)
• Advertising
  le: Jefkins, Frank
  Foilsithe: (2000)
• Advertising and media research
  le: Malhotra,S.K
  Foilsithe: (2017)
• Effective advertising : understanding when, how, and why advertising works /
  Foilsithe: (2004)