APA Edition Citation

Jones, J. P. (1998). How advertising works: The role of research. Sage.

Chicago Edition Citation

Jones, John Philip. How Advertising Works: The Role of Research. New Delhi: Sage, 1998.

MLA Edition Citation

Jones, John Philip. How Advertising Works: The Role of Research. Sage, 1998.

Warning: These citations may not always be 100% accurate.