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| 010 |
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|a 2010013966
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| 020 |
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|a 9781412971249 (pbk.)
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| 082 |
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|a 302.23068
|2 22
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| 245 |
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|a Managing media work /
|c Mark Deuze editor.
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| 260 |
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|a Thousand Oaks, Calif. :
|b SAGE,
|c c2011.
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| 300 |
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|a xii, 307 p. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Managing media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.
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| 650 |
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|a Mass media
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| 700 |
1 |
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|a Deuze, Mark.
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| 856 |
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|3 view FULLTEX
|u https://books.google.co.in/books?id=T7DGjJ0Y18oC&printsec=frontcover&dq=9781412971249&hl=en&sa=X&ved=0ahUKEwjoppr01prjAhUCL6YKHfOmB5oQ6AEIKjAA#v=onepage&q=9781412971249&f=false
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|b xj13 2010-04-07
|c xj13 2010-04-07
|a xd13 2010-04-15 (telework) changed copyright year per publisher
|a xe14 2010-12-16 2 copies rec'd., to CIP ver.
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