APA Edition Citation

Cundiff, E. W. (1974). Fundamentals of modern marketing. Prentice Hall.

Chicago Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice Hall, 1974.

MLA Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. Prentice Hall, 1974.

Warning: These citations may not always be 100% accurate.