Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /

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Dettagli Bibliografici
Autore principale: Abdussalam, P K
Natura: Ph.D Thesis
Lingua:English
Pubblicazione: 2017
Soggetti:
Consumer behaviour
Celebrity endorsement
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Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis
Testo
Electronic Thesis
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