Celebrity endorsement and consumer buying behaviour in Kerala : an empirical analysis /

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Bibliographic Details
Main Author: Abdussalam, P K
Format: Ph.D Thesis
Language:English
Published: 2017
Subjects:
Consumer behaviour
Celebrity endorsement

University of Calicut

Holdings details from University of Calicut
Call Number: 658.8342 JOH/C
Copy Live Status Unavailable

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