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|a 658.8342
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| 100 |
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|a Abdussalam, P K
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| 245 |
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|a Celebrity endorsement and consumer buying behaviour in Kerala :
|c Abdussalam P K
|b an empirical analysis /
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| 260 |
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|c 2017
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| 300 |
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|a 316p
|c 29cm.
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| 502 |
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|a Thesis (Ph. D.)--Department of commerce and management studies,School of business studies,University of Calicut, 2017.
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| 504 |
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|a Includes bibliographical references (p. 299 - 316) and abstract.
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| 650 |
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|a Consumer behaviour
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| 650 |
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|a Celebrity endorsement
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| 796 |
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|c Dr.
|e Thesis advisor.
|a Johnson, B
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| 942 |
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|2 ddc
|c TH
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| 952 |
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|0 0
|1 0
|4 0
|6 658_834200000000000_JOH_C
|7 0
|9 123809
|a UL
|b UL
|c REF
|d 2017-05-30
|l 0
|o 658.8342 JOH/C
|p NB6867
|r 2017-05-30
|y TH
|