Abdussalam, P. K. (2017). Celebrity endorsement and consumer buying behaviour in Kerala: An empirical analysis.
Chicago Edition CitationAbdussalam, P K. Celebrity Endorsement and Consumer Buying Behaviour in Kerala: An Empirical Analysis. 2017.
MLA Edition CitationAbdussalam, P K. Celebrity Endorsement and Consumer Buying Behaviour in Kerala: An Empirical Analysis. 2017.
Warning: These citations may not always be 100% accurate.