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Media research methods : understanding metric and interpretive approaches /
| Tác giả chính: | |
|---|---|
| Định dạng: | Printed Book |
| Ngôn ngữ: | English |
| Được phát hành: |
Los Angeles, Calif. :
SAGE Publications,
c2012.
|
| Những chủ đề: |
Mục lục:
- Overview. Exploring the mediascape
- Mapping the mediascape
- Methods of exploration asking questions
- Methods of exploration finding answers
- Foundations of research practice. From concepts to data
- Research questions and hypotheses
- Research questions and hypotheses
- Literatures and databases
- Sampling
- Statistics and statistical analysis
- Designing Surveys
- Protocols for experiments
- Conducting research in the interpretive paradigm. Coding text
- Discursive protocols: Creating Texts
- Critical interpretive methods: social meanings/media texts
- Ethnographic methods
- An excursion into writing.