Media research methods : understanding metric and interpretive approaches /

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Bibliographic Details
Main Author: Anderson, James A.
Format: Printed Book
Language:English
Published: Los Angeles, Calif. : SAGE Publications, c2012.
Subjects:
Mass media > Research > Methodology.
Table of Contents:
  • Overview. Exploring the mediascape
  • Mapping the mediascape
  • Methods of exploration asking questions
  • Methods of exploration finding answers
  • Foundations of research practice. From concepts to data
  • Research questions and hypotheses
  • Research questions and hypotheses
  • Literatures and databases
  • Sampling
  • Statistics and statistical analysis
  • Designing Surveys
  • Protocols for experiments
  • Conducting research in the interpretive paradigm. Coding text
  • Discursive protocols: Creating Texts
  • Critical interpretive methods: social meanings/media texts
  • Ethnographic methods
  • An excursion into writing.

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