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01612cam a22002054a 4500 |
| 008 |
110318s2012 caua b 001 0 eng |
| 999 |
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|c 114100
|d 114100
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| 020 |
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|a 9781412999564
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| 082 |
0 |
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|a 302.23072
|2 22
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| 100 |
1 |
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|a Anderson, James A.
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| 245 |
1 |
0 |
|a Media research methods :
|b understanding metric and interpretive approaches /
|c James A. Anderson.
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| 260 |
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|a Los Angeles, Calif. :
|b SAGE Publications,
|c c2012.
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| 300 |
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|a xxi, 438 p.
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. 418-426) and index.
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| 505 |
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|a Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing.
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| 650 |
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0 |
|a Mass media
|x Research
|x Methodology.
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| 942 |
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|c TXT
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b rg13 2011-03-18
|i rg13 2011-03-18 (telework) to DEWEY
|a xd13 2011-03-25 (telework) changed copyright year per publisher
|a xn01 2011-12-14 1 copy rec'd., to CIP ver.
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| 952 |
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|d 2017-03-25
|e 176
|g 4257.79
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|o 302.23072 AND/M
|p 95920
|r 2017-03-24
|v 5913.60
|y TXT
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