Media research methods : understanding metric and interpretive approaches /

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Bibliographic Details
Main Author: Anderson, James A.
Format: Printed Book
Language:English
Published: Los Angeles, Calif. : SAGE Publications, c2012.
Subjects:
Mass media > Research > Methodology.
Description
Physical Description:xxi, 438 p. ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 418-426) and index.
ISBN:9781412999564

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