Customer relationship management : concepts and technologies /

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"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Detaylı Bibliyografya
Yazar: Buttle, Francis
Diğer Yazarlar: Maklan, Stan
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: New York: Routledge< 2015.
Edisyon:Third edition.
Konular:
Customer relations > Management.
BUSINESS & ECONOMICS / Customer Relations.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.

University of Calicut

Detaylı Erişim Bilgileri University of Calicut
Yer Numarası: 658.812 BUT/C
Kopya Bilgisi Konumu erişilebilir değil.

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