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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

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Bibliografske podrobnosti
Glavni avtor: Buttle, Francis
Drugi avtorji: Maklan, Stan
Format: Printed Book
Jezik:English
Izdano: New York: Routledge< 2015.
Izdaja:Third edition.
Teme:

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 658.812 BUT/C
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