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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

Полное описание

Библиографические подробности
Главный автор: Buttle, Francis
Другие авторы: Maklan, Stan
Формат: Printed Book
Язык:English
Опубликовано: New York: Routledge< 2015.
Редактирование:Third edition.
Предметы:

University of Calicut

Подробно о фондах из University of Calicut
Шифр: 658.812 BUT/C
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