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Customer relationship management : concepts and technologies /

"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Buttle, Francis
अन्य लेखक: Maklan, Stan
स्वरूप: Printed Book
भाषा:English
प्रकाशित: New York: Routledge< 2015.
संस्करण:Third edition.
विषय:

University of Calicut

होल्डिंग्स विवरण से University of Calicut
बोधानक: 658.812 BUT/C
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